These are some of my first outdoor signage ads for Sur La Table. These were a starter to  beginning to understand what makes an effective outdoor ad and what makes a campaign. Originally, I wanted to try playing with the environment for these ad mockups (using the poles below for the beaters, using the billboard pole for the spatula, and using the whole bus bench to look like a grill), so enjoy! I had fun playing with these just to get started. I also have posted my revised Sur La Table outdoor sign ads posted in my final benchmark. Logo is owned by Sur La Table, but the tagline below and headlines are mine.